The Importance of Affinity in Business Transactions

Did you know that business transactions are often more successful when there is some affinity between the people transacting business?

When you are telling someone about your business opportunity, are you showing affection for that person, or are you just talking about your work like a "News Reporter?"

Affinity and Affection go hand in hand.

The simple show of affinity towards others is magnetic.  It actually draws a person, and gets their attention.

With all the things going on around us everyday, there are lots of distractions that can weaken a person's ability to remember details about a conversation. But when you smile, and you genuinely care about someone that you are talking to, they tend to remember you, and they also will remember more of what was said during the conversation, than they would if it were just "mere chatter."

So the next time you are in a conversation and you introduce someone to Your Business Opportunity, be sure the listen to them with care and concern. Let that person know you have real affection for them, and, more likely than not, you will be remembered!